Since December 2017 Senior Advisor in Digital Transformation.
May 2014 Deputy General Manager at Banco Santander Spain, responsible for IT, Operations and Transformation.
May 2010 General Director at Banestom, responsible for Media.
June 2007 General Director of Banesto, responsible for Clients and Channels.
Author of the book "Digitize or disappear".
Professor at IE Business School and The Valley DB.
Member of the Digital Society Commission of the CEOE.