22-24 MAY 2018

Digital Marketing Today: Why Does It All Seem So Hard?

24/05/2018   13:00 - 13:20

Digital Marketing Planet

Digital Marketing Planet

With new digital capabilities and technologies cropping up, once upon a time the future looked oh so promising for marketers. Yet instead of becoming easier, marketing has become harder. What happened? Alexander Handcock, Senior Director Global Marketing at Selligent Marketing Cloud, outlines why the progress we've made has been halting and provides examples of brands who have mastered omnichannel despite facing increasing complexity.

Find out:
Which areas of your digital marketing strategy you should focus on to maximize customer experience
Why customer attention is your greatest asset, and how to engage with insight
How to achieve truly data-driven marketing and dominate digital


Scott Brinker

VP Platform Ecosystem



Alexander Handcock

Senior Director, Global Marketing


Add to Calendar2018-05-24 13:00:002018-05-24 13:20:00Europe/MadridDigital Marketing Today: Why Does It All Seem So Hard? Digital Marketing Planet