22-24 MAY 2018
MADRID - IFEMA

The Innovation Factory

23/05/2018   13:00 - 13:20

The AInomics

Main Auditorium

The Innovation Factory takes a fresh look at the fine art of breakthrough innovation. Innovation is not just a case of acquiring aptitude. It is also a question of attitude: Innovators strive to remain creative and active. Although it is difficult to make groundbreaking innovations, and even more difficult to repeat them, we are all potential innovators. Elmar Mock will metaphorically illustrate how theory marries practical examples. Discover the unknown story of the Swatch watch told by the creative engineering force behind the Swatch.

ACCESS ONLY WITH PREMIUM VIP PASS OR THE AINOMICS PASS

Moderator/Presenter

Frederique Murphy

Master of Ceremonies

Mountain Moving Mindset

Speaker

Elmar Mock

Inventor and Entrepreneur

Creaholic | Swatch Watches

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