22-24 MAY 2018
MADRID - IFEMA

CDO competencies – moving far beyond Digital

23/05/2018   13:20 - 13:40

CDO Summit

Inspiration Arena

Today’s competitive environment is increasingly defined by ubiquitous automation, growing applications of artificial intelligence, machine-reliant predictions, continuous market pressures, and fast-paced changes. Within this reality, organisations’ expectations regarding the responsibilities of their CDOs is far higher and broader than it ever was.

Whether we like it or not, whether we acknowledge it or not, CDOs already are (and will be even more) required to lead disruptive processes that will help to assure the immediate survival and future sustainability, across every aspect of the companies’ business structure.

In this presentation, Nino Carvalho will share his first-hand experience with major global brands addressing the appropriate place CDOs should occupy as strategic enabling agents within organisations, working far beyond the ‘Digital’ realm. Within the future organisational model, the digital is no longer confined to a separate department, and CDOs will play a central role in seamlessly connecting multiple stakeholders and areas, acting as guides towards an integrated business vision.

Moderator/Presenter

Alezeya Sánchez

Owner

AlezeyaTV

Speaker

Nino Carvalho

CEO / Founder

NC Consultoria e Capacitação em Marketing Digital

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