Digital Transformation in traditional business models. Vision, culture and leadership
23/05/2018 11:00 - 11:20
Some companies were born digital, others were born traditional. Digital business model companies have and are continuously changing the way we do things. These companies set the rules. Traditional business model companies must make real efforts, independently of the nature of their business, not only not to disappear, but to be innovative and competitive. The term “Digital Transformation” shall be understood as a cultural transformation, as the reorientation of the entire organization towards a model of digital relationships in each one of the connections with the customers and the customer experience. Clients and employees must be now the in center of the corporate strategy.
Antonio Martínez-Cattáneo, Chief Digital Officer of Cantabria Labs will explain the process of the digital transformation of the Spanish pharmaceutical lab, currently immersed in a growing international expansion.