22-24 MAY 2018

Data Trail will boost your ROI

23/05/2018   17:00 - 17:40

Digital Marketing Planet

Digital Marketing Planet

Companies have data, however it is mostly underexploited. Consumers once shared their data with you (CRM data). They will be able to do it again in much more depth (contextual and behavioral data) but only if brands are capable to provide them with great value.

If not used wisely, customers will feel overwhelmed and will tend to block you, dismissing your brand, with the resulting loss of your awareness opportunity. Time and location, as well as the past and new behavioral data, should be translated into immediacy. Maximizing your marketing investments in data integration and data-related activities, used in the right way, will rocket your awareness and your ROI.


Craig Thatcher

Branding Specialist and Author



Pablo Haya

Director of the Social Business Analytics

Instituto de Ingeniería del Conocimiento (IIC)

Nacho Lafuente



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