22-24 MAY 2018
MADRID - IFEMA

Location Intelligence: 'The Science of Where' in action with Big Data & Artificial Intelligence

23/05/2018   16:40 - 17:00

Digital Marketing Planet

Digital Marketing Planet

A little more than a decade ago, the IT world began to buzz about the next big thing, a concept called service-oriented architecture (SOA). SOA promised a better way to build enterprise applications, delivering efficiency, business agility, and fluid communication—a near revolution in business workflows. Such was its promise that business executives—not just CIOs—began to ask, How do I get an SOA? Today, artificial intelligence (AI), Big Data and Location Intelligence triggers similar levels of excitement, with a chaser of fear. From a Marketing Executive’s perspective, now is the time to answer critical questions: What is Location intelligence, what can it do for my business, and who should be responsible for its development and strategic alignment?. Regardless, each process is being transformed with help from cloud computing, data, and intelligent algorithms that power AI, during this session we will introduce the main challeges for Internal Operations, Customer Interactions and Business Planning inspiring What’s Next with Location Intelligence.

Moderator/Presenter

Craig Thatcher

Branding Specialist and Author

Greenfisher

Speaker

Pedro Torres

Marketing Director

ESRI España

Add to Calendar2018-05-23 16:40:002018-05-23 17:00:00Europe/Madrid Location Intelligence: 'The Science of Where' in action with Big Data & Artificial Intelligence Digital Marketing Planet

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