22-24 MAY 2018

AGEISM - how much is it costing your business?

23/05/2018   15:40 - 16:20

Digital Marketing Planet

Digital Marketing Planet

Ageism is a dark force that distorts our view of humanity. It masks the massive demographic changes that are reshaping societies around the world. Ageism happens in the media, in marketing, in tech development, in product design, in architecture, in our workplaces - in fact anywhere where there are people. It is a pandemic.

This matters, because ageism costs all of us. Without a true view of society, without an accurate understanding of what older people think, want, and are truly capable of, how can we design for them? The economic opportunity hidden by ageism runs into the trillions. How much potential is your business yet to tap from this market?

Positive-ageing advocates Nick Richardson and Jeff Sanders, principals of Australia-based consultancy Fifty Not Out, will explain how we got to this point and how overcoming ageism can help your business become healthier and you become happier.


Craig Thatcher

Branding Specialist and Author



Jeff Sanders



Nick Richardson

Founder and Partner


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