22-24 MAY 2018
MADRID - IFEMA

Making it personal - Why brands must move from communication to conversation for greater personalization

23/05/2018   15:20 - 15:40

Digital Marketing Planet

Digital Marketing Planet

Personalization has become the priority for nearly all businesses. As competition increases, businesses face even more pressure to create personally curated experiences that drive consumer engagement and differentiation in the market. But in the eyes of consumers, its efforts have fallen short of expectations. They now want brands to design experiences that help them create their own.

The presentation will go through customer expectations around personalization and discover how some companies have been able to deliver highly personal experiences to their customers by listening and creating a conversation with them.

Moderator/Presenter

Craig Thatcher

Branding Specialist and Author

Greenfisher

Speaker

Sylvain Weill

Digital Marketing Manager

Accenture

Add to Calendar2018-05-23 15:20:002018-05-23 15:40:00Europe/MadridMaking it personal - Why brands must move from communication to conversation for greater personalization Digital Marketing Planet

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