22-24 MAY 2018
MADRID - IFEMA

Radical Transparency: How Corporate Engages influencers to Build Corporate Reputation

23/05/2018   11:00 - 11:20

Digital Marketing Planet

Digital Marketing Planet

Influencers have been building consumer brands for a decade now. Yet how does that extend to corporate reputations? When the brand is the company, how does the engagement change? Huawei has been building a network of influencers globally for three years, working with high profile technology advocates from the USA to Uzbekistan, from France to the Far East. Hear practical solutions to influencer engagement that helps build brand value while addressing misperceptions. Walter Jennings leads global influencer relations at Huawei.

Moderator/Presenter

Craig Thatcher

Branding Specialist and Author

Greenfisher

Speaker

Walter Jennings

Vice President, Corporate Communications

Huawei Technologies

Add to Calendar2018-05-23 11:00:002018-05-23 11:20:00Europe/MadridRadical Transparency: How Corporate Engages influencers to Build Corporate Reputation Digital Marketing Planet

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