22-24 MAY 2018

Why should your company be using AMP

22/05/2018   15:20 - 15:40

Digital Marketing Planet

Digital Marketing Planet

Today’s World Wide Web was largely built for desktop computers. Nevertheless, the vast majority of accesses on the internet are nowadays made from mobile devices. While mobile versions and responsive websites are becoming the industry answer to this trend, Google is betting on AMP to become the widespread solution that is already making the mobile internet extremely faster and with better UX on our cell phones. In this presentation, through a sampling of case studies, you’ll learn about the advantages and disadvantages of AMP for businesses, and if your company should actually adopt it.


Chris Combemale

Co-Chair of FEDMA and CEO of DMA UK



Bernhard Schultze


SEO Marketing

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