22-24 MAY 2018
MADRID - IFEMA

The Changes in Communications and Marketing in the Era of the 2nd Technology Revolution

22/05/2018   15:00 - 15:20

Digital Marketing Planet

Digital Marketing Planet

We stand in awe of artificial intelligence and other significant technology changes as one of the great expansions of human capability. But what does this 2nd technology revolution mean for communications professionals who manage marketing and public relationships? How must communicators keep pace with corporate advancements in AI? While the evolution to 1:1 communications is a celebrated achievement, where’s the boundary between augmented influence and customer relationship breakup? What considerations should communicators heed as they walk the fine line between incredible opportunity and privacy violation? MSL’s Global CEO Guillaume Herbette leads one of the world’s largest PR networks. He’s also been closely tracking developments around artificial intelligence and other technology changes and how they’re changing communications forever. In his presentation, Guillaume not only addresses the opportunity, but the need to protect influence in an era of fake news.

Moderator/Presenter

Chris Combemale

Co-Chair of FEDMA and CEO of DMA UK

FEDMA

Speaker

Guillaume Herbette

CEO

MSL Global (Publicis)

Add to Calendar2018-05-22 15:00:002018-05-22 15:20:00Europe/MadridThe Changes in Communications and Marketing in the Era of the 2nd Technology Revolution Digital Marketing Planet

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