22-24 MAY 2018

How to predict the future of Marketing&Communications

22/05/2018   13:00 - 13:20

Digital Marketing Planet

Digital Marketing Planet

The companies that are best at adopting new innovations employ systems that help them understand and predict which technologies will win out. How do they do it? Being data-driven is of paramount importance, as is being aware of your own biases. Testing hypotheses and refusing to bow to any dogmatic beliefs are two other traits that winning firms tend to emphasize.

After this talk, you’ll be able to:

Make better predictions – and make your company more money in the process
Predict which technologies will help you leapfrog the competition
Better understand how to conduct winning experiments and research
Break down marketing problems into their component parts
Avoid skew & bias in all your predictions


Chris Combemale

Co-Chair of FEDMA and CEO of DMA UK



Jeremy Goldman

Founder & CEO

Firebrand Group

Add to Calendar2018-05-22 13:00:002018-05-22 13:20:00Europe/MadridHow to predict the future of Marketing&Communications Digital Marketing Planet