22-24 MAY 2018
MADRID - IFEMA

Today’s CMO: Successful Brand and Business Building during a Technical Evolution

22/05/2018   13:40 - 14:00

Digital Marketing Planet

Digital Marketing Planet

In a world that is changing faster than your brain can process this sentence, successful CMO’s need to be more than agile—they need to see around corners. See how Mercer’s CMO is leveraging brand, and building business to thrive during the fourth industrial revolution. Learn how you can owning the future of work by employing a unique people-plus-digital approach to innovation that reached way beyond the marketing team. Jeanniey Mullen will share how Mercer turned 23,000 employees into brand advocates, and how eight generations in the workforce led to accelerated growth. Learn what you need to succeed in this transformational time called the future of work—including the help of a few cobots.

Moderator/Presenter

Chris Combemale

Co-Chair of FEDMA and CEO of DMA UK

FEDMA

Speaker

Jeanniey Mullen

Global Chief Marketing Officer

Mercer

Add to Calendar2018-05-22 13:40:002018-05-22 14:00:00Europe/MadridToday’s CMO: Successful Brand and Business Building during a Technical Evolution Digital Marketing Planet

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