22-24 MAY 2018
MADRID - IFEMA

Winning with Data: learnings from leading brands on how to become a data-driven marketer asap!

22/05/2018   11:40 - 12:20

Digital Marketing Planet

Digital Marketing Planet

Keywords: marketing, automatization, engagement, customer experience, SEO, SEM. Voice search, tractions, tools, ROI, marketers, programmatic, social media, conversion, loyalty
The future is data, which is becoming is the most valuable asset within companies. To become a data-driven marketer your will need to enable a data-driven culture across the whole organization, using and implementing the right tools, working hand in hand with IT leaders and managing risks and governance- You will also need to master how to source data creatively, gather valuable insights from data through your business data-analysis, foresee your customers trends to suit their specifics needs on a timely manner, thus igniting customer engagement. A myriad of challenges in managing data are ahead.

Moderator/Presenter

Marina Specht

CEO

MRM//McCann Spain

Speaker

Monika Schulze

Global Head Customer & Digital Experience

Zurich Insurance Company

Ana Castro

Media Connections Director

Coca-Cola Western Europe

Add to Calendar2018-05-22 11:40:002018-05-22 12:20:00Europe/MadridWinning with Data: learnings from leading brands on how to become a data-driven marketer asap! Digital Marketing Planet

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