22-24 MAY 2018

Winning with Data: from data analytics to real-time marketing decisions

22/05/2018   11:20 - 11:40

Digital Marketing Planet

Digital Marketing Planet

If customer obsession is the foundation of organizational success in 2018, data is rapidly becoming the most valuable asset within companies. “The new oil”, as it’s being coined. In order to survive in a post-digital world, where more than a quarter of the data generated will be real-time in nature and an average connected person anywhere in the world will interact with connected devices nearly 4,800 times per day — basically one interaction every 18 seconds — brands will need to deliver on the promise of meaningful customized experiences to stay relevant. For CMOs this means leading a massive transformation to create a tech savvy, data-driven organization that will deliver deep customer understanding and be able to transform data into relevant actionable insights and business intelligence in real time. In ‘Winning with Data’ we look at the key ingredients to become a successful data-driven marketer in a post-GDPR world and at some of the companies that are leading the way by offering innovative highly personalized products and experiences to drive customer engagement and top line growth.


Chris Combemale

Co-Chair of FEDMA and CEO of DMA UK



Marina Specht


MRM//McCann Spain

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