Innovation: a great trip to the future
24/05/2018 13:40 - 14:00
Tourism & Hospitality
If Henry Ford have asked his clients what they wanted, they would have said faster horses.
Great marketing is to understand deeply the consumer, listen his needs - and then surprise him!
The radical changes seen in commercial aviation changed the way we travel. A trip into the past and future of this market will allow us understand why the “Why Not” attitude is key of innovation.
ACCESS ONLY WITH PREMIUM VIP PASS