22-24 MAY 2018
MADRID - IFEMA

Innovation: a great trip to the future

24/05/2018   13:40 - 14:00

Tourism & Hospitality

Room 3

If Henry Ford have asked his clients what they wanted, they would have said faster horses. Great marketing is to understand deeply the consumer, listen his needs - and then surprise him! The radical changes seen in commercial aviation changed the way we travel. A trip into the past and future of this market will allow us understand why the “Why Not” attitude is key of innovation.

ACCESS ONLY WITH PREMIUM VIP PASS

Introduced by

Jeff Sanders

Partner

FiftyNotOut

Speaker

Pedro Sousa

Marketing Director

Easyjet

Add to Calendar2018-05-24 13:40:002018-05-24 14:00:00Europe/MadridInnovation: a great trip to the future Room 3

Back