New Retail reshapes the shopping experience in China
22/05/2018 13:20 - 13:40
Retail & eCommerce
In a Western world that still sees online and offline as opposing sides, the future of global retail is being built in China, where creators and innovators are leveraging disruptive technology to change the shopping experience forever. Driven by its fundamental mission to make it easy to do business anywhere, Alibaba Group is at the forefront of this revolution, embodied by its New Retail strategy that is shaping a brand new customer journey that transcends the traditional barrier between physical and online commerce. Terry von Bibra will explore how Alibaba is working with brands and partners to bring consumers a seamless, personalized experience through retail gamification, live streaming and data-driven strategies.
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