Risks and opportunities of the Platformization
22/05/2018 12:00 - 13:00
Retail & eCommerce
Technology in enabling retailers to innovate and to develop new models but also offer a unique experience and deliver customer value as well confidence according to their channel of preference, thus enhancing the brand experience and loyalty.
However retailers must stay now vigilant to face the challenges of the ever increasing rise of eCommerce platforms which are powerful and disruptive forces shaping the retail landscape. This session will be around risks and opportunities of retailers in the front of these platforms.
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