22-24 MAY 2018
MADRID - IFEMA

GDPR and Customer Trust: essential foundations of the Digital Future

22/05/2018   11:00 - 11:20

Digital Marketing Planet

Digital Marketing Planet

The technology at the disposal of marketers is more powerful than ever. But with powerful technology comes great responsibility and marketers must ensure they create the ethical frameworks in which their technology can operate. As marketers, we’re the custodians of the technology that is powering the forth industrial revolution. Marketers must act responsibly. Consumers expect this according to our pan European study. The industry must seize the opportunity of the GDPR, including the principle of accountability, legitimate interests and Code of Conducts. The ePrivacy Regulation must align on this legislation and respect the balance found in that framework.

Speaker

Chris Combemale

Co-Chair of FEDMA and CEO of DMA UK

FEDMA

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