22-24 MAY 2018
MADRID - IFEMA

DES2018 - C-Levels Agenda


11:00 - 11:20 (23/05/2018)

CDO Summit

 Inspiration Arena

Digital Transformation in traditional business models. Vision, culture and leadership

Some companies were born digital, others were born traditional. Digital business model companies have and are continuously changing the way we do things. These companies set the rules. Traditional business model companies must make real efforts, independently of the nature of their business, not onl... + info

11:20 - 11:40 (23/05/2018)

CDO Summit

 Inspiration Arena

Chief Marketing Officer in a digital world?

Digital transformation has become a high priority for European companies who are eager to innovate, stay agile and set real time customer expectations. But what does this mean for CMO or CDO as part of their endless journey to meet customer satisfaction? How can a CDO work with other stakeholders t... + info

11:40 - 12:20 (23/05/2018)

CDO Summit

 Inspiration Arena

Why your organization needs a CDO

This panel will explore the diverse aspects of the CDO role, the commitment to permanently adapt to the non-stop tech evolution scenario, the evolution into the C-Level and organizational Board, the creation of the dream team, challenges with execution, challenges of the deployment of the Digital St... + info

12:20 - 12:40 (23/05/2018)

CDO Summit

 Inspiration Arena

Digital transformation of big corporations: myths and reality

Patrick Hoffstetter, former CDO of Renault, elected « first European CDO of the year » in 2015, now consultant on digital transformation and Senior Advisor @Bain&Company, will share his experience on digitalization of big corporations, from the latest trends in terms on consumer exposed in a book ... + info

12:40 - 13:00 (23/05/2018)

CDO Summit

 Inspiration Arena

Darwin's death: Build your Corporate Venturing Strategy

In order to succeed in this turbulent decade, where digitization is disrupting existing business models, companies need to address new collaboration means with the startup community. Success does not just rely on adapting to the changing environment, but making this environment to be an integral par... + info

13:00 - 13:20 (23/05/2018)

CDO Summit

 Inspiration Arena

Exponential business. Leading the era of value

Welcome to the convergence ecosystem, by integrating the combination of exponential technologies into the business, an excellent change lever could be achieved in order to become relevant and unlock your potential value.... + info

13:20 - 13:40 (23/05/2018)

CDO Summit

 Inspiration Arena

CDO competencies – moving far beyond Digital

Today’s competitive environment is increasingly defined by ubiquitous automation, growing applications of artificial intelligence, machine-reliant predictions, continuous market pressures, and fast-paced changes. Within this reality, organisations’ expectations regarding the responsibilities of ... + info

13:40 - 14:00 (23/05/2018)

CDO Summit

 Inspiration Arena

Does the CDO role have future?

... + info