22-24 MAY 2018
MADRID - IFEMA

DES2018 - Digital Marketing Planet


11:00 - 11:20 (24/05/2018)

Digital Marketing Planet

 Digital Marketing Planet

You can manage customer generated data and improve loyalty without invading their privacy

Most marketers and digital gurus these days evangelize about the power of data and analytics, to the point some have started experiencing “analytics fatigue”. The new mantra is: the more information you gather about your customer the better you can satisfy their most hidden needs. And that is Ok... + info

11:20 - 11:40 (24/05/2018)

Digital Marketing Planet

 Digital Marketing Planet

Marketing Disruption: The Best/Worst Time to Be a Marketer

Marketing is being overrun with technology! But that can be a good thing. Marketers must master these new tools to move faster, adapt more quickly, and manage an increasingly complex set of customer experience touchpoints. Marketing technology expert Scott Brinker will explain how to carve a path th... + info

11:40 - 12:20 (24/05/2018)

Digital Marketing Planet

 Digital Marketing Planet

Marketing Landscape, how to bring order to chaos

From the leading centralized platforms to the innovators, challengers and niche players, every year more and more solutions come into the market. What is the perfect marketing stack then? What technology infrastructure should be worth investing in? How to bring order to the existing chaos in this ma... + info

12:20 - 12:40 (24/05/2018)

Digital Marketing Planet

 Digital Marketing Planet

Connecting the dots in the MarTech ecosystem - Buying vs selling solutions

Schibsted sees that the publisher’s role in Marketing Tech is not to be a mere supply source provider of advertising space. Publishers are in many ways the mesh that connects the dots in the MarTech ecosystem as we are what lies between the brand’s message and the consumer. In this presentatio... + info

12:40 - 13:00 (24/05/2018)

Digital Marketing Planet

 Digital Marketing Planet

How to optimize your Client Service to create a seamless Customer Experience and increase your ROI?

Whether you are a startup, digital native or a traditional group, Client Service is now turning from a centre of cost to an ROI generator department. It's becoming a keystone when you are digitizing your company and are looking to offer a seamless Customer Experience. During this workshop, animat... + info

13:00 - 13:20 (24/05/2018)

Digital Marketing Planet

 Digital Marketing Planet

Digital Marketing Today: Why Does It All Seem So Hard?

With new digital capabilities and technologies cropping up, once upon a time the future looked oh so promising for marketers. Yet instead of becoming easier, marketing has become harder. What happened? Alexander Handcock, Senior Director Global Marketing at Selligent Marketing Cloud, outlines why th... + info

13:20 - 13:40 (24/05/2018)

Digital Marketing Planet

 Digital Marketing Planet

Cognitive Retargeting

Customer acquisition is still one of the main activities of any marketeer, and the State-of the art of Artificial Intelligence now allows new experiences as Cognitive Retargeting.... + info

13:40 - 14:00 (24/05/2018)

Digital Marketing Planet

 Digital Marketing Planet

What Leads Product To Success

Since co-founding Testlio six years ago, Kristel has raised almost $8M in funding, grown her team to +60 people, and worked with some of the world’s most innovative companies, including Lyft, Salesforce, Hotels.com, and Microsoft. During this talk, Kristel will share her learnings on bringing a su... + info