22-24 MAY 2018
MADRID - IFEMA

DES2018 - Digital Marketing Planet


11:00 - 11:20 (23/05/2018)

Digital Marketing Planet

 Digital Marketing Planet

Radical Transparency: How Corporate Engages influencers to Build Corporate Reputation

Influencers have been building consumer brands for a decade now. Yet how does that extend to corporate reputations? When the brand is the company, how does the engagement change? Huawei has been building a network of influencers globally for three years, working with high profile technology advocate... + info

11:20 - 11:40 (23/05/2018)

Digital Marketing Planet

 Digital Marketing Planet

How to Make Online Reviews Work for Your Business

Over 80 of purchase decisions begin online. This makes online reviews and social media posts about products and services extremely powerful. Marketing is no longer in control of brand perception. The power has shifted: you co-create your brand with your customers and their reviews on Google, Faceboo... + info

11:40 - 12:20 (23/05/2018)

Digital Marketing Planet

 Digital Marketing Planet

Ultimate Social Media Trends to Engage, Connect and Convert in 2018

Compelling campaigns via Facebook, Instagram, LinkedIn, Snapchat, Twitter, Pinterest, Youtube, etc. Social Net should be considered part of your marketer ADN. Boost your performance by implementing and driving remarkable and worth-to-share products and customer experiences, knowing the top-notch tre... + info

12:20 - 12:40 (23/05/2018)

Digital Marketing Planet

 Digital Marketing Planet

Welcome to the SMEQ (Social Media Emotional Quotient)

The SMEQ ( Social Media Emotional Quotient) is the art and influence of creating, attracting and building better business relationships through digital media. We need to understand the importance of keeping our online activities interactive and with a human feel. We live in a world where peer to ... + info

12:40 - 13:00 (23/05/2018)

Digital Marketing Planet

 Digital Marketing Planet

Think Digital: The new digital ecosystems

The new economy has arrived: Google, Apple, Facebook and Amazon have configured the new ecosystem versus the old economy. Understanding the digital customer behavior is the tool for being able to influence the new consumer. Millennials and Centennials are now over 18 years old and they increase thei... + info

13:00 - 13:40 (23/05/2018)

Digital Marketing Planet

 Digital Marketing Planet

Creating a successful strategic agenda around growth

The secrets of bootstrapping, understanding your best traction channels, tackling the best-in-class approach to build your lead generation and conversion engine, prioritize in building a practical growth strategy towards your company’s business goals with your existing customers will be presented.... + info

13:40 - 14:00 (23/05/2018)

Digital Marketing Planet

 Digital Marketing Planet

As fast and risky as powerful: the challenges and opportunities of Social Media

Carlos will leverage his long experience managing big communication projects to talk about the fast evolution of Social Media and digital marketing as well as the most important challenges for professionals and brands. He will also share some examples on the risks and new trends in the digital world... + info

15:00 - 15:20 (23/05/2018)

Digital Marketing Planet

 Digital Marketing Planet

Brands and Companies in Social Media

With rising concerns about Data Privacy in Social Media, where do Brands and Companies stand in their efforts of connecting with their Customers? Content: Some reflections on the evolution of brands in social media Implications of the current events and privacy concerns Role of Social Media on... + info

15:20 - 15:40 (23/05/2018)

Digital Marketing Planet

 Digital Marketing Planet

Making it personal - Why brands must move from communication to conversation for greater personalization

Personalization has become the priority for nearly all businesses. As competition increases, businesses face even more pressure to create personally curated experiences that drive consumer engagement and differentiation in the market. But in the eyes of consumers, its efforts have fallen short of ex... + info

15:40 - 16:20 (23/05/2018)

Digital Marketing Planet

 Digital Marketing Planet

AGEISM - how much is it costing your business?

Ageism is a dark force that distorts our view of humanity. It masks the massive demographic changes that are reshaping societies around the world. Ageism happens in the media, in marketing, in tech development, in product design, in architecture, in our workplaces - in fact anywhere where there are ... + info

16:20 - 16:40 (23/05/2018)

Digital Marketing Planet

 Digital Marketing Planet

Customer Journeys for the New Generations

Today, a fourth of the world population is under 20 years old: the Generation Z. In a few years Generation Z will become the largest buying power in the world to consume goods and services… and they will do it so differently to previous generations that their purchasing behavior can be considered... + info

16:40 - 17:00 (23/05/2018)

Digital Marketing Planet

 Digital Marketing Planet

Location Intelligence: 'The Science of Where' in action with Big Data & Artificial Intelligence

A little more than a decade ago, the IT world began to buzz about the next big thing, a concept called service-oriented architecture (SOA). SOA promised a better way to build enterprise applications, delivering efficiency, business agility, and fluid communication—a near revolution in business wor... + info

17:00 - 17:40 (23/05/2018)

Digital Marketing Planet

 Digital Marketing Planet

Data Trail will boost your ROI

Companies have data, however it is mostly underexploited. Consumers once shared their data with you (CRM data). They will be able to do it again in much more depth (contextual and behavioral data) but only if brands are capable to provide them with great value. If not used wisely, customers will... + info

17:40 - 18:00 (23/05/2018)

Digital Marketing Planet

 Digital Marketing Planet

Sales, Customer Support and Marketing- Can they work together?

Around 50% of customers switch brands in search of better experience. The data from the customer success team, sales and marketing can provide valuable insights to create a long term relationship with customers. What does it mean to your technology stack? How can you drive value out of it and what a... + info