22-24 MAY 2018
MADRID - IFEMA

DES2018 - Digital Marketing Planet


11:00 - 11:20 (22/05/2018)

Digital Marketing Planet

 Digital Marketing Planet

GDPR and Customer Trust: essential foundations of the Digital Future

The technology at the disposal of marketers is more powerful than ever. But with powerful technology comes great responsibility and marketers must ensure they create the ethical frameworks in which their technology can operate. As marketers, we’re the custodians of the technology that is powering ... + info

11:20 - 11:40 (22/05/2018)

Digital Marketing Planet

 Digital Marketing Planet

Winning with Data: from data analytics to real-time marketing decisions

If customer obsession is the foundation of organizational success in 2018, data is rapidly becoming the most valuable asset within companies. “The new oil”, as it’s being coined. In order to survive in a post-digital world, where more than a quarter of the data generated will be real-time in n... + info

11:40 - 12:20 (22/05/2018)

Digital Marketing Planet

 Digital Marketing Planet

Winning with Data: learnings from leading brands on how to become a data-driven marketer asap!

The future is data, which is becoming is the most valuable asset within companies. To become a data-driven marketer your will need to enable a data-driven culture across the whole organization, using and implementing the right tools, working hand in hand with IT leaders and managing risks and govern... + info

12:20 - 13:00 (22/05/2018)

Digital Marketing Planet

 Digital Marketing Planet

Hustle & Float: NEW Leadership, Marketing and Technology trends on the age of constant connection

Our modern day working life is in a state of crisis. As the global economy continues to shift towards knowledge work, the days of standardized tasks are long gone, replaced by the mounting pressure to come up with endless ideas to stay ahead of the competition. Companies are facing immediate challen... + info

13:00 - 13:20 (22/05/2018)

Digital Marketing Planet

 Digital Marketing Planet

How to predict the future of Marketing&Communications

The companies that are best at adopting new innovations employ systems that help them understand and predict which technologies will win out. How do they do it? Being data-driven is of paramount importance, as is being aware of your own biases. Testing hypotheses and refusing to bow to any dogmatic ... + info

13:20 - 13:40 (22/05/2018)

Digital Marketing Planet

 Digital Marketing Planet

Marketing in the age of AI

In this session we will cover how marketing as a function needs to evolve to remain relevant in the era of Artificial Intelligence (AI). Powered by Adobe’s research on future of experience and customer loyalty, we will cover what it takes to deliver great experiences, and where marketers, AI and ... + info

13:40 - 14:00 (22/05/2018)

Digital Marketing Planet

 Digital Marketing Planet

Today’s CMO: Successful Brand and Business Building during a Technical Evolution

In a world that is changing faster than your brain can process this sentence, successful CMO’s need to be more than agile—they need to see around corners. See how Mercer’s CMO is leveraging brand, and building business to thrive during the fourth industrial revolution. Learn how you can owning... + info

15:00 - 15:20 (22/05/2018)

Digital Marketing Planet

 Digital Marketing Planet

The Changes in Communications and Marketing in the Era of the 2nd Technology Revolution

We stand in awe of artificial intelligence and other significant technology changes as one of the great expansions of human capability. But what does this 2nd technology revolution mean for communications professionals who manage marketing and public relationships? How must communicators keep pace... + info

15:20 - 15:40 (22/05/2018)

Digital Marketing Planet

 Digital Marketing Planet

Why should your company be using AMP

Today’s World Wide Web was largely built for desktop computers. Nevertheless, the vast majority of accesses on the internet are nowadays made from mobile devices. While mobile versions and responsive websites are becoming the industry answer to this trend, Google is betting on AMP to become the w... + info

15:40 - 16:20 (22/05/2018)

Digital Marketing Planet

 Digital Marketing Planet

Why your brand video marketing strategy should come to life, now

Some brands still doubt whether investing or not in video-marketing content. Maybe they are not aware of the fact that a main video-social net is the second search engine of the world. In addition, clearly all ads platforms are investing in new functionalities to make video the king of content. ... + info

16:20 - 16:40 (22/05/2018)

Digital Marketing Planet

 Digital Marketing Planet

Content Services as the new starting point of the Digital Transformation

Following recent publications, near 72% of the companies that started a Digital Transformation program was due to their clients’ pressure or even to try to keep their competitiveness among their competitors. This, could point to an “passive”, “imitation” or a “me-too” strategy. This... + info

16:40 - 17:00 (22/05/2018)

Digital Marketing Planet

 Digital Marketing Planet

Are you ready for the Voice Search Revolution?

By 2020, 50% of all online searches will be voice searches. This trend will kill the keyboard and many businesses, that are not prepared, will be affected in their performance. Where should you start?... + info

17:00 - 17:20 (22/05/2018)

Digital Marketing Planet

 Digital Marketing Planet

The keywords are dead, long live the Keywords

The world of SEO is continually evolving to provide people searching online with the best possible answer. This means that we use keywords to try and adapt our website and content in order to attract visitors. Keywords are the most important part of our SEO strategy because keywords are the SERPs la... + info

17:20 - 18:00 (22/05/2018)

Digital Marketing Planet

 Digital Marketing Planet

Brand positioning: Stay relevant within the search desert

Rules on search are changing. To learn how to get the most of your budget, experts will share tactics and strategies to stay relevant and stand out with do’s and don’ts, advice on new metrics, new snippets, best practices of retail and social media platforms as new search engines, paid and organ... + info