22-24 MAY 2018
MADRID - IFEMA

DES2018 - Digital Marketing Planet


11:00 - 11:20 (22/05/2018)

Digital Marketing Planet

 Digital Marketing Planet

GDPR and Customer Trust: essential foundations of the Digital Future

The technology at the disposal of marketers is more powerful than ever. But with powerful technology comes great responsibility and marketers must ensure they create the ethical frameworks in which their technology can operate. As marketers, we’re the custodians of the technology that is powering ... + info

11:20 - 11:40 (22/05/2018)

Digital Marketing Planet

 Digital Marketing Planet

Winning with Data: from data analytics to real-time marketing decisions

If customer obsession is the foundation of organizational success in 2018, data is rapidly becoming the most valuable asset within companies. “The new oil”, as it’s being coined. In order to survive in a post-digital world, where more than a quarter of the data generated will be real-time in n... + info

11:40 - 12:20 (22/05/2018)

Digital Marketing Planet

 Digital Marketing Planet

Winning with Data: learnings from leading brands on how to become a data-driven marketer asap!

The future is data, which is becoming is the most valuable asset within companies. To become a data-driven marketer your will need to enable a data-driven culture across the whole organization, using and implementing the right tools, working hand in hand with IT leaders and managing risks and govern... + info

12:20 - 13:00 (22/05/2018)

Digital Marketing Planet

 Digital Marketing Planet

Hustle & Float: NEW Leadership, Marketing and Technology trends on the age of constant connection

Our modern day working life is in a state of crisis. As the global economy continues to shift towards knowledge work, the days of standardized tasks are long gone, replaced by the mounting pressure to come up with endless ideas to stay ahead of the competition. Companies are facing immediate challen... + info

13:00 - 13:20 (22/05/2018)

Digital Marketing Planet

 Digital Marketing Planet

How to predict the future of Marketing&Communications

The companies that are best at adopting new innovations employ systems that help them understand and predict which technologies will win out. How do they do it? Being data-driven is of paramount importance, as is being aware of your own biases. Testing hypotheses and refusing to bow to any dogmatic ... + info

13:20 - 13:40 (22/05/2018)

Digital Marketing Planet

 Digital Marketing Planet

Marketing in the age of AI

In this session we will cover how marketing as a function needs to evolve to remain relevant in the era of Artificial Intelligence (AI). Powered by Adobe’s research on future of experience and customer loyalty, we will cover what it takes to deliver great experiences, and where marketers, AI and ... + info

13:40 - 14:00 (22/05/2018)

Digital Marketing Planet

 Digital Marketing Planet

Today’s CMO: Successful Brand and Business Building during a Technical Evolution

In a world that is changing faster than your brain can process this sentence, successful CMO’s need to be more than agile—they need to see around corners. See how Mercer’s CMO is leveraging brand, and building business to thrive during the fourth industrial revolution. Learn how you can owning... + info

15:00 - 15:20 (22/05/2018)

Digital Marketing Planet

 Digital Marketing Planet

The Changes in Communications and Marketing in the Era of the 2nd Technology Revolution

We stand in awe of artificial intelligence and other significant technology changes as one of the great expansions of human capability. But what does this 2nd technology revolution mean for communications professionals who manage marketing and public relationships? How must communicators keep pace... + info

15:20 - 15:40 (22/05/2018)

Digital Marketing Planet

 Digital Marketing Planet

Why should your company be using AMP

Today’s World Wide Web was largely built for desktop computers. Nevertheless, the vast majority of accesses on the internet are nowadays made from mobile devices. While mobile versions and responsive websites are becoming the industry answer to this trend, Google is betting on AMP to become the w... + info

15:40 - 16:20 (22/05/2018)

Digital Marketing Planet

 Digital Marketing Planet

Why your brand video marketing strategy should come to life, now

Some brands still doubt whether investing or not in video-marketing content. Maybe they are not aware of the fact that a main video-social net is the second search engine of the world. In addition, clearly all ads platforms are investing in new functionalities to make video the king of content. ... + info

16:20 - 16:40 (22/05/2018)

Digital Marketing Planet

 Digital Marketing Planet

Content Services as the new starting point of the Digital Transformation

Following recent publications, near 72% of the companies that started a Digital Transformation program was due to their clients’ pressure or even to try to keep their competitiveness among their competitors. This, could point to an “passive”, “imitation” or a “me-too” strategy. This... + info

16:40 - 17:00 (22/05/2018)

Digital Marketing Planet

 Digital Marketing Planet

Are you ready for the Voice Search Revolution?

By 2020, 50% of all online searches will be voice searches. This trend will kill the keyboard and many businesses, that are not prepared, will be affected in their performance. Where should you start?... + info

17:00 - 17:20 (22/05/2018)

Digital Marketing Planet

 Digital Marketing Planet

The keywords are dead, long live the Keywords

The world of SEO is continually evolving to provide people searching online with the best possible answer. This means that we use keywords to try and adapt our website and content in order to attract visitors. Keywords are the most important part of our SEO strategy because keywords are the SERPs la... + info

17:20 - 18:00 (22/05/2018)

Digital Marketing Planet

 Digital Marketing Planet

Brand positioning: Stay relevant within the search desert

Rules on search are changing. To learn how to get the most of your budget, experts will share tactics and strategies to stay relevant and stand out with do’s and don’ts, advice on new metrics, new snippets, best practices of retail and social media platforms as new search engines, paid and organ... + info

11:00 - 11:20 (23/05/2018)

Digital Marketing Planet

 Digital Marketing Planet

Radical Transparency: How Corporate Engages influencers to Build Corporate Reputation

Influencers have been building consumer brands for a decade now. Yet how does that extend to corporate reputations? When the brand is the company, how does the engagement change? Huawei has been building a network of influencers globally for three years, working with high profile technology advocate... + info

11:20 - 11:40 (23/05/2018)

Digital Marketing Planet

 Digital Marketing Planet

How to Make Online Reviews Work for Your Business

Over 80 of purchase decisions begin online. This makes online reviews and social media posts about products and services extremely powerful. Marketing is no longer in control of brand perception. The power has shifted: you co-create your brand with your customers and their reviews on Google, Faceboo... + info

11:40 - 12:20 (23/05/2018)

Digital Marketing Planet

 Digital Marketing Planet

Ultimate Social Media Trends to Engage, Connect and Convert in 2018

Compelling campaigns via Facebook, Instagram, LinkedIn, Snapchat, Twitter, Pinterest, Youtube, etc. Social Net should be considered part of your marketer ADN. Boost your performance by implementing and driving remarkable and worth-to-share products and customer experiences, knowing the top-notch tre... + info

12:20 - 12:40 (23/05/2018)

Digital Marketing Planet

 Digital Marketing Planet

Welcome to the SMEQ (Social Media Emotional Quotient)

The SMEQ ( Social Media Emotional Quotient) is the art and influence of creating, attracting and building better business relationships through digital media. We need to understand the importance of keeping our online activities interactive and with a human feel. We live in a world where peer to ... + info

12:40 - 13:00 (23/05/2018)

Digital Marketing Planet

 Digital Marketing Planet

Think Digital: The new digital ecosystems

The new economy has arrived: Google, Apple, Facebook and Amazon have configured the new ecosystem versus the old economy. Understanding the digital customer behavior is the tool for being able to influence the new consumer. Millennials and Centennials are now over 18 years old and they increase thei... + info

13:00 - 13:40 (23/05/2018)

Digital Marketing Planet

 Digital Marketing Planet

Creating a successful strategic agenda around growth

The secrets of bootstrapping, understanding your best traction channels, tackling the best-in-class approach to build your lead generation and conversion engine, prioritize in building a practical growth strategy towards your company’s business goals with your existing customers will be presented.... + info

13:40 - 14:00 (23/05/2018)

Digital Marketing Planet

 Digital Marketing Planet

As fast and risky as powerful: the challenges and opportunities of Social Media

Carlos will leverage his long experience managing big communication projects to talk about the fast evolution of Social Media and digital marketing as well as the most important challenges for professionals and brands. He will also share some examples on the risks and new trends in the digital world... + info

15:00 - 15:20 (23/05/2018)

Digital Marketing Planet

 Digital Marketing Planet

Brands and Companies in Social Media

With rising concerns about Data Privacy in Social Media, where do Brands and Companies stand in their efforts of connecting with their Customers? Content: Some reflections on the evolution of brands in social media Implications of the current events and privacy concerns Role of Social Media on... + info

15:20 - 15:40 (23/05/2018)

Digital Marketing Planet

 Digital Marketing Planet

Making it personal - Why brands must move from communication to conversation for greater personalization

Personalization has become the priority for nearly all businesses. As competition increases, businesses face even more pressure to create personally curated experiences that drive consumer engagement and differentiation in the market. But in the eyes of consumers, its efforts have fallen short of ex... + info

15:40 - 16:20 (23/05/2018)

Digital Marketing Planet

 Digital Marketing Planet

AGEISM - how much is it costing your business?

Ageism is a dark force that distorts our view of humanity. It masks the massive demographic changes that are reshaping societies around the world. Ageism happens in the media, in marketing, in tech development, in product design, in architecture, in our workplaces - in fact anywhere where there are ... + info

16:20 - 16:40 (23/05/2018)

Digital Marketing Planet

 Digital Marketing Planet

Customer Journeys for the New Generations

Today, a fourth of the world population is under 20 years old: the Generation Z. In a few years Generation Z will become the largest buying power in the world to consume goods and services… and they will do it so differently to previous generations that their purchasing behavior can be considered... + info

16:40 - 17:00 (23/05/2018)

Digital Marketing Planet

 Digital Marketing Planet

Location Intelligence: 'The Science of Where' in action with Big Data & Artificial Intelligence

A little more than a decade ago, the IT world began to buzz about the next big thing, a concept called service-oriented architecture (SOA). SOA promised a better way to build enterprise applications, delivering efficiency, business agility, and fluid communication—a near revolution in business wor... + info

17:00 - 17:40 (23/05/2018)

Digital Marketing Planet

 Digital Marketing Planet

Data Trail will boost your ROI

Companies have data, however it is mostly underexploited. Consumers once shared their data with you (CRM data). They will be able to do it again in much more depth (contextual and behavioral data) but only if brands are capable to provide them with great value. If not used wisely, customers will... + info

17:40 - 18:00 (23/05/2018)

Digital Marketing Planet

 Digital Marketing Planet

Sales, Customer Support and Marketing- Can they work together?

Around 50% of customers switch brands in search of better experience. The data from the customer success team, sales and marketing can provide valuable insights to create a long term relationship with customers. What does it mean to your technology stack? How can you drive value out of it and what a... + info

11:00 - 11:20 (24/05/2018)

Digital Marketing Planet

 Digital Marketing Planet

You can manage customer generated data and improve loyalty without invading their privacy

Most marketers and digital gurus these days evangelize about the power of data and analytics, to the point some have started experiencing “analytics fatigue”. The new mantra is: the more information you gather about your customer the better you can satisfy their most hidden needs. And that is Ok... + info

11:20 - 11:40 (24/05/2018)

Digital Marketing Planet

 Digital Marketing Planet

Marketing Disruption: The Best/Worst Time to Be a Marketer

Marketing is being overrun with technology! But that can be a good thing. Marketers must master these new tools to move faster, adapt more quickly, and manage an increasingly complex set of customer experience touchpoints. Marketing technology expert Scott Brinker will explain how to carve a path th... + info

11:40 - 12:20 (24/05/2018)

Digital Marketing Planet

 Digital Marketing Planet

Marketing Landscape, how to bring order to chaos

From the leading centralized platforms to the innovators, challengers and niche players, every year more and more solutions come into the market. What is the perfect marketing stack then? What technology infrastructure should be worth investing in? How to bring order to the existing chaos in this ma... + info

12:20 - 12:40 (24/05/2018)

Digital Marketing Planet

 Digital Marketing Planet

Connecting the dots in the MarTech ecosystem - Buying vs selling solutions

Schibsted sees that the publisher’s role in Marketing Tech is not to be a mere supply source provider of advertising space. Publishers are in many ways the mesh that connects the dots in the MarTech ecosystem as we are what lies between the brand’s message and the consumer. In this presentatio... + info

12:40 - 13:00 (24/05/2018)

Digital Marketing Planet

 Digital Marketing Planet

How to optimize your Client Service to create a seamless Customer Experience and increase your ROI?

Whether you are a startup, digital native or a traditional group, Client Service is now turning from a centre of cost to an ROI generator department. It's becoming a keystone when you are digitizing your company and are looking to offer a seamless Customer Experience. During this workshop, animat... + info

13:00 - 13:20 (24/05/2018)

Digital Marketing Planet

 Digital Marketing Planet

Digital Marketing Today: Why Does It All Seem So Hard?

With new digital capabilities and technologies cropping up, once upon a time the future looked oh so promising for marketers. Yet instead of becoming easier, marketing has become harder. What happened? Alexander Handcock, Senior Director Global Marketing at Selligent Marketing Cloud, outlines why th... + info

13:20 - 13:40 (24/05/2018)

Digital Marketing Planet

 Digital Marketing Planet

Cognitive Retargeting

Customer acquisition is still one of the main activities of any marketeer, and the State-of the art of Artificial Intelligence now allows new experiences as Cognitive Retargeting.... + info

13:40 - 14:00 (24/05/2018)

Digital Marketing Planet

 Digital Marketing Planet

What Leads Product To Success

Since co-founding Testlio six years ago, Kristel has raised almost $8M in funding, grown her team to +60 people, and worked with some of the world’s most innovative companies, including Lyft, Salesforce, Hotels.com, and Microsoft. During this talk, Kristel will share her learnings on bringing a su... + info