22-24 MAY 2018
MADRID - IFEMA

DES2018 - Global Program


10:00 - 11:00 (24/05/2018)

Masterminds

 Main Auditorium

Keynote: FBI Global insights on the online Threat Landscape

The cyber threat landscape is constantly changing and moves at lightning speed. What was comparatively a minor threat 12 years ago, people hacking for fun, for bragging rights, just to prove that they could has now become a topic of daily conversation. The cybersecurity threat has now evolved into... + info

11:00 - 11:30 (24/05/2018)

Masterminds

 Main Auditorium

Digital Titan: One Experience

Value means different things to each type of company: reputation, financial performance, shareholder returns, customer satisfaction and loyalty, social good, balancing budgets, stability and agility, to name a few. Situations also define value: growth, operating efficiency, transformation and deals,... + info

12:00 - 13:00 (24/05/2018)

Banking & Insurance

 Room 1

Banking as a platform. What innovation will lead banking industry

Will banks turn into an open platform ecosystems in where third parties will develop apps to create value for all the platforms stakeholders and participants? How will the future of banks will look like? ACCESS ONLY WITH PREMIUM VIP PASS... + info

12:00 - 13:00 (24/05/2018)

Telco, Media & Entertainment

 Room 2

The Streaming Revolution

Advances in mobile, video, and wireless technologies have ignited an explosion in the growth of streaming services. Viewers are replacing their multichannel subscription service with more streamlined solutions. Content streaming and video on demand are stressing telecommunications infrastructures. ... + info

12:00 - 13:00 (24/05/2018)

Tourism & Hospitality

 Room 3

Flying beyond. Emerging technologies as an opportunity for real personalization

In a marketplace where physical and digital behaviours have converged, companies must transform to meet customer needs anytime, anywhere - ideally to reduce ‘traveller friction’ - to make the journey as seamless as possible. Is the air industry shifting quickly enough to develop more holistic of... + info

13:00 - 13:20 (24/05/2018)

Banking & Insurance

 Room 1

The Metabolic Age of Financial Institutions

Chances for financial Institutions to keep their revenue positioning in the following years are very low. Current cash-flow generation is not good enough to asses and manage our banks health under a market disruption scenario. The right Customer Experience (CX) strategy and approach, leveraged on ot... + info

13:00 - 13:20 (24/05/2018)

Telco, Media & Entertainment

 Room 2

How telecom data is disrupting the mobile advertising industry

Telecom data is already being used by the top global brands - and largest advertising spenders - across the globe. Florian will uncover the secret sauce to how telecoms data can be monetized and how their reach can be maximized while ensuring security, privacy standards, and trust is maintained. AC... + info

13:00 - 13:20 (24/05/2018)

Tourism & Hospitality

 Room 3

The Next Major Disruptor

Today the travel eco system is impenetrable to outside innovators and startups. More people are traveling every day but guests are paying more for rooms than what is being realized by hotels. What is the future of innovation in tourism and hospitality? What role does blockchain play? ACCESS ONLY W... + info

13:20 - 13:40 (24/05/2018)

Banking & Insurance

 Room 1

CaixaBank, leading with AI for best in class banking

CaixaBank, the largest retail bank in Spain is here today with us to share their experience in the transformation of customer experience, leveraging new technologies like Mobile Apps and Artificial intelligence. CaixaBank has been the first Bank in Spain to use IBM Artificial Intelligence technology... + info

13:20 - 13:40 (24/05/2018)

Telco, Media & Entertainment

 Room 2

Telco, Media & Entertainment Success Story

ACCESS ONLY WITH PREMIUM VIP PASS... + info

13:20 - 13:40 (24/05/2018)

Tourism & Hospitality

 Room 3

Travel Marketing in the Age of Assistance

ACCESS ONLY WITH PREMIUM VIP PASS... + info

13:40 - 14:00 (24/05/2018)

Banking & Insurance

 Room 1

Process Improvement as a transformation lever

ACCESS ONLY WITH PREMIUM VIP PASS... + info

13:40 - 14:00 (24/05/2018)

Telco, Media & Entertainment

 Room 2

Digital Media Transformation

ACCESS ONLY WITH PREMIUM VIP PASS... + info

13:40 - 14:00 (24/05/2018)

Tourism & Hospitality

 Room 3

Innovation: a great trip to the future

If Henry Ford have asked his clients what they wanted, they would have said faster horses. Great marketing is to understand deeply the consumer, listen his needs - and then surprise him! The radical changes seen in commercial aviation changed the way we travel. A trip into the past and future of t... + info

15:30 - 16:15 (24/05/2018)

Banking & Insurance

 Room 1

Banking & Insurance Shapers

Traditional powers are chasing customers and Fintech & Insurtech to keep their innovation speed fast enought to satisfy customers demands, like mobility. New players hold key advantages over traditional institutions, such as freedom from historical tech restrictions and the fees associated with bri... + info

15:30 - 16:15 (24/05/2018)

Telco, Media & Entertainment

 Room 2

Telco, Media & Entretainment Shapers

Expanded connectivity, new digital technologies, rising consumer expectations, and shifting cultural habits are transforming telco, media and entertainment business models. There is a battle for customers’ limited time and money. Many companies find themselves struggling to adjust to the ongoing ... + info

15:30 - 16:15 (24/05/2018)

Tourism & Hospitality

 Room 3

Tourism & Hospitality Shapers

Are legacy tourism&hospitality brands still the experts or newcommers are becoming the new norm? Is it possible for the travel&hospitality big brands to remain relevant when they want to be all things to all people? Where volume is everything? Can you have the the same brand connection - given that... + info

16:15 - 17:30 (24/05/2018)

Masterminds

 Main Auditorium

Supersession: Corporate Security, the impact in your profitability

Cyberthreats are increasingly menacing our always-on companies. There are many insider vulnerabilities to beat, from the more fundamental like setting a strategic approach developing the right awareness culture of security amongst the employees, to encrypting critical information or monitoring the i... + info

17:30 - 18:00 (24/05/2018)

Masterminds

 Main Auditorium

Digital Titan: The Abyss is Waving Back…The four paths that human evolution is charging down, and how we choose which one’s right…

As humans we have four evolutionary paths: 1. We embrace nanotechnology and Bionanotechnology… we become more dependent upon machines and slowly move towards integration with the systems (we know we’re looking at 80% integration in the next 20 years at least) 2. We embrace consciousness and so... + info