22-24 MAY 2018
MADRID - IFEMA

DES2018 - Global Program


12:00 - 13:00 (24/05/2018)

Tourism & Hospitality

 Room 3

Flying beyond. Emerging technologies as an opportunity for real personalization

In a marketplace where physical and digital behaviours have converged, companies must transform to meet customer needs anytime, anywhere - ideally to reduce ‘traveller friction’ - to make the journey as seamless as possible. Is the air industry shifting quickly enough to develop more holistic of... + info

13:00 - 13:20 (24/05/2018)

Tourism & Hospitality

 Room 3

The Next Major Disruptor

Today the travel eco system is impenetrable to outside innovators and startups. More people are traveling every day but guests are paying more for rooms than what is being realized by hotels. What is the future of innovation in tourism and hospitality? What role does blockchain play? ACCESS ONLY W... + info

13:20 - 13:40 (24/05/2018)

Tourism & Hospitality

 Room 3

Travel Marketing in the Age of Assistance

ACCESS ONLY WITH PREMIUM VIP PASS... + info

13:40 - 14:00 (24/05/2018)

Tourism & Hospitality

 Room 3

Innovation: a great trip to the future

If Henry Ford have asked his clients what they wanted, they would have said faster horses. Great marketing is to understand deeply the consumer, listen his needs - and then surprise him! The radical changes seen in commercial aviation changed the way we travel. A trip into the past and future of t... + info

15:30 - 16:15 (24/05/2018)

Tourism & Hospitality

 Room 3

Tourism & Hospitality Shapers

Are legacy tourism&hospitality brands still the experts or newcommers are becoming the new norm? Is it possible for the travel&hospitality big brands to remain relevant when they want to be all things to all people? Where volume is everything? Can you have the the same brand connection - given that... + info