22-24 MAY 2018
MADRID - IFEMA

DES2018 - Global Program


12:00 - 13:00 (22/05/2018)

Retail & eCommerce

 Room 2

Risks and opportunities of the Platformization

Technology in enabling retailers to innovate and to develop new models but also offer a unique experience and deliver customer value as well confidence according to their channel of preference, thus enhancing the brand experience and loyalty. However retailers must stay now vigilant to face the cha... + info

13:00 - 13:20 (22/05/2018)

Retail & eCommerce

 Room 2

Global Luxury company’s omnichannel and international deployment

Loewe’s omnichannel and international deployment, and how SFCC/Itelios supported the roadmap. ACCESS ONLY WITH PREMIUM VIP PASS... + info

13:20 - 13:40 (22/05/2018)

Retail & eCommerce

 Room 2

New Retail reshapes the shopping experience in China

In a Western world that still sees online and offline as opposing sides, the future of global retail is being built in China, where creators and innovators are leveraging disruptive technology to change the shopping experience forever. Driven by its fundamental mission to make it easy to do business... + info

13:40 - 14:00 (22/05/2018)

Retail & eCommerce

 Room 2

Death of Brands

The new breed of retail is already reducing the brand loyalty, but an even bigger wave of technological change is due. The retail platforms themselves will replace brands - currently loved for their design and price choices. As a result, the brands will become mere suppliers, under tremendous price ... + info

15:30 - 16:15 (22/05/2018)

Retail & eCommerce

 Room 2

Retail & eCommerce Shapers

Are stores more profitable than eCommerce? Have consumers traded in bricks for clicks? Do the spate of bankruptcies and store closings obey to a overcrowded retail landscape or it the result of increasing competence from pure-play online shopping? Is the future a blended one with customer centr... + info