22-24 MAY 2018
MADRID - IFEMA

DES2018 - Global Program


10:00 - 11:00 (22/05/2018)

Masterminds

 Main Auditorium

Keynote: Platform Power, The Sharing Economy, and the New Digital Reality

A fundamental shift in how economic activity is organized is underway, from the 20th century industrial capitalism to the 21st century crowd-based capitalism. Arun explains how platforms like Facebook, Google, Airbnb and Uber will mediate future commerce and transform industries ranging from real es... + info

11:00 - 11:30 (22/05/2018)

Masterminds

 Main Auditorium

Digital Titan: The Future of Work

Technology is changing our relationships, our culture, and our future. How we harness the accelerating power of technology will determine not only the quality of our experience but opportunities to innovate within our organization and the world. In our current age of disruption there is no more crit... + info

12:00 - 12:45 (22/05/2018)

Masterminds

 Main Auditorium

Opening #DES2018

Language of the session: SpanishACCESS ONLY WITH PREMIUM VIP PASS... + info

12:00 - 13:00 (22/05/2018)

Cities & Public Sector

 Room 1

The engaged eCitizen: towards the city transformation

Much of the focus around smart cities has been on projects designed and managed by the city authority. However the city is far more than just the city administration, and a genuine smart city is one where the citizens are fully engaged in working to make their city work better. ACCESS ONLY WITH PRE... + info

12:00 - 13:00 (22/05/2018)

Retail & eCommerce

 Room 2

Risks and opportunities of the Platformization

Technology in enabling retailers to innovate and to develop new models but also offer a unique experience and deliver customer value as well confidence according to their channel of preference, thus enhancing the brand experience and loyalty. However retailers must stay now vigilant to face the cha... + info

12:00 - 13:00 (22/05/2018)

Industry 4.0

 Room 3

The Autonomous Factory

How can enterprises afford to adopt autonomous technology? What are the major changes that industries are facing in this regards, interoperability? What the impacts will be on maintenance, energy costs, etc.? Will real mass customization be possible? What new opportunities and new applications smart... + info

12:45 - 14:00 (22/05/2018)

Masterminds

 Main Auditorium

Top Management and the Top-Down Digital Adversity

Undoubtedly, corporate leaders must address the myriad of unprecedented challenges of today's rapidly evolving markets, due to the fast pace of technological development along with new customers demands that endlessly pop up in our hyper-connected world. In times of uncertainty, shaping -and most... + info

13:00 - 13:20 (22/05/2018)

Cities & Public Sector

 Room 1

Moscow Smart City: Disruptive Urban Technologies

Moscow Smart City case about how the city’s big data use cases and how it has implemented e-Services, citizen engagement and Internet-of-Things (IoT) platforms to serve as a solid base for its continuing smart city initiatives. ACCESS ONLY WITH PREMIUM VIP PASS... + info

13:00 - 13:20 (22/05/2018)

Retail & eCommerce

 Room 2

Global Luxury company’s omnichannel and international deployment

Loewe’s omnichannel and international deployment, and how SFCC/Itelios supported the roadmap. ACCESS ONLY WITH PREMIUM VIP PASS... + info

13:00 - 13:20 (22/05/2018)

Industry 4.0

 Room 3

Sustainability 4.0

When it comes to industry 4.0 and electric vehicles, sustainability plays an essential role from the design table, logistics and manufacturing to the second life and recycling of the materials. ACCESS ONLY WITH PREMIUM VIP PASS... + info

13:20 - 13:40 (22/05/2018)

Cities & Public Sector

 Room 1

Cities and companies shaping the IoT sphere together: case Helsinki

How to build an open ecosystem that engages citizens, companies and cities in renewal of data collection mechanisms? Hear Helsinki's experiences from pre-commercial procurement of IoT platform development, open modular IoT solutions and laying foundations for GDPR ready data hub. ACCESS ONLY WITH P... + info

13:20 - 13:40 (22/05/2018)

Retail & eCommerce

 Room 2

New Retail reshapes the shopping experience in China

In a Western world that still sees online and offline as opposing sides, the future of global retail is being built in China, where creators and innovators are leveraging disruptive technology to change the shopping experience forever. Driven by its fundamental mission to make it easy to do business... + info

13:20 - 13:40 (22/05/2018)

Industry 4.0

 Room 3

Our journey to the digital transformation

New technologies and new processes are at the heart of any Internet of Things (IoT) deployment. They lead to new business models and new organizational structures. Campofrio Food Group has tangible experience of the key aspects of this journey to the digital transformation and how a crisis could bec... + info

13:40 - 14:00 (22/05/2018)

Cities & Public Sector

 Room 1

The smart way to build a smart city

Cities become smarter through implementing many individual projects that use data and technology to develop effective solutions to specific pressing problems. However, if these are not planned properly, they can simply lead to disconnected islands of smartness This presentation will cover how to ... + info

13:40 - 14:00 (22/05/2018)

Retail & eCommerce

 Room 2

Death of Brands

The new breed of retail is already reducing the brand loyalty, but an even bigger wave of technological change is due. The retail platforms themselves will replace brands - currently loved for their design and price choices. As a result, the brands will become mere suppliers, under tremendous price ... + info

13:40 - 14:00 (22/05/2018)

Industry 4.0

 Room 3

The Incredibles

A true story about chasing knowledge in a tough specialized environment. Our speakers will explain to us how artificial intelligence, and the latest technological tools, can revolutionize industrial operations in a top industrial multinational. ACCESS ONLY WITH PREMIUM VIP PASS... + info

15:30 - 16:15 (22/05/2018)

Cities & Public Sector

 Room 1

Cities & Public Sector Shapers

El concepto de las Smart Cities ya no es novedoso y muchas ciudades innovadoras han realizado apuestas decididas por aprovechar las nuevas oportunidades que surgen gracias a las nuevas tecnologías de sensorización, interacción con los ciudadanos, prestación de servicios públicos y análisis de ... + info

15:30 - 16:15 (22/05/2018)

Retail & eCommerce

 Room 2

Retail & eCommerce Shapers

Are stores more profitable than eCommerce? Have consumers traded in bricks for clicks? Do the spate of bankruptcies and store closings obey to a overcrowded retail landscape or it the result of increasing competence from pure-play online shopping? Is the future a blended one with customer centr... + info

15:30 - 16:15 (22/05/2018)

Industry 4.0

 Room 3

Industry 4.0 Shapers

Manufacturing industry is in the throes of a digital transformation that is accelerated by technologies like drones, robots, sensors and 3D printing. This evolution is not only about a higher level of production automation, but about paving the way for disruptive approaches to development, productio... + info

16:15 - 17:15 (22/05/2018)

Masterminds

 Main Auditorium

Supersession: Connectivity at the heart of Digital Transformation: how is it driving our future.

In the short term, as the result of communications' infraestructure evolution, computing will be everywhere. We are in the dawn of a radical business transformation where to have the ability to connect everything and provide value generating new products, services and businesses is a must. In this d... + info

17:15 - 17:45 (22/05/2018)

Masterminds

 Main Auditorium

Digital Titan: The impact of IoT and Artificial Intelligence in business operations

ACCESS ONLY WITH PREMIUM VIP PASS... + info

10:00 - 11:00 (23/05/2018)

Masterminds

 Main Auditorium

Keynote: AI Present and Future

I will explain current developments and trends in AI, their applications, opportunities for industry in the near and medium term, and likely benefits. Looking further ahead: I will ask whether human-level AI is achievable, and, if so, what are the likely impacts on society. Will there be a golden ag... + info

11:00 - 11:30 (23/05/2018)

Masterminds

 Main Auditorium

Digital Titan: Artificial Intelligence: Let's put Smart to Work

There's nothing artificial about intelligence. Although machines can help, it's about making the individual smarter in order to make better decisions. At the core, AI is the ability to discover and provide visualization of relevant data at the right time and in context quickly, to find faster, more... + info

12:00 - 13:00 (23/05/2018)

Energy & Utilities

 Room 1

The governance of the new customer digital management energy

The long-standing business models of the energy & utilities market are challenged by a two-fold reality: innovating wihile economizing. It is crucial to satisfy new customers demands, to adopt digital tools to increase efficiency and to do it in more environmentally sustainable ways. In this debate... + info

12:00 - 13:00 (23/05/2018)

Pharma & Life Sciences

 Room 2

The new era of the Health Economy

Nowadays health is becoming predictive and preventive thanks to the vast amount of data generated by patients and health devices. No doubt that with the exploitation of health data, medicine will very shortly predict before preventing, being capable of addressing specific needs as well as achieving ... + info

12:00 - 13:00 (23/05/2018)

Urban Mobility

 Room 3

Orchestrating the mobility of the future

The convergence of industry changing forces and trends is fostering a debate about the evolution of mobility and transportation. At DES we will learn how we are making mobility more sustainable and more efficient. Which new options are arising leveraging on the platform economy, Apps and renewed dem... + info

13:00 - 13:20 (23/05/2018)

Energy & Utilities

 Room 1

Importance of Location in Advanced Electric Distribution Systems: best practices and use cases

How to use “The Science of Where” to grow positive customer experience and support regulatory compliance, employee safety, as well as key common workflows. ACCESS ONLY WITH PREMIUM VIP PASS... + info

13:00 - 13:20 (23/05/2018)

Pharma & Life Sciences

 Room 2

5p ehealth medicine

ACCESS ONLY WITH PREMIUM VIP PASS... + info

13:00 - 13:20 (23/05/2018)

Urban Mobility

 Room 3

Chances and Challenges of Micro-Mobility Concepts in European Cities

New urban mobility concepts are taking over in European cities and lead to different challenges. The right mix of innovative technology, on-the-ground experience, and collaborative approach to government is essential to be successful in implementing a successful concept for micro-mobility solutions.... + info

13:20 - 13:40 (23/05/2018)

Energy & Utilities

 Room 1

Spain´s electric utility plugs into the digital age

Disruptive technologies. Changing customer expectations. Aggressive new competitors. With changes exploding all around them, Viesgo is transforming its entire organization. Robotics are redefining workflow, analytics on hourly power usage are shared with customers, and a `Digital Culture´ plan is u... + info

13:20 - 13:40 (23/05/2018)

Pharma & Life Sciences

 Room 2

Prescriptive Maintenance with Machine Learning. Freeze Dryer PoC

Is Machine Learning ready for prescriptive maintenance and what is the effort to make it real in a manufacturing life-science facility? Pfizer was wondering this – whether to start now or wait some years until the technology was deployed in other industries. Following Pfizer program: Dare to Try! ... + info

13:20 - 13:40 (23/05/2018)

Urban Mobility

 Room 3

Cutting-edge In-Car experience in a shared economy

Who said shared economy cannot be premium? Seamless Integration: Hazzle-free usage and seamless integration. Your life just continues in car - at the very first moment you enter the car it will feel like yours. Be it work, entertainment, communication or relaxation, e.g. continue watching movie... + info

13:40 - 14:00 (23/05/2018)

Energy & Utilities

 Room 1

Why are Corporations and Startups teaming up to accelerate innovation in the Energy Industry?

In the current competitive scenario, large corporations must go faster and further to stay one step ahead of the race. Meanwhile, startups brimming with fresh and explosive ideas need resources, deep expertise of the industry and market access, to launch. This sets the stage for a rich cooperative ... + info

13:40 - 14:00 (23/05/2018)

Pharma & Life Sciences

 Room 2

How AI is Transforming The Future Of Healthcare

Artificial intelligence is defined as the ability of a machine to perform cognitive functions we associate with human minds: such as reasoning, perceiving, learning and interacting with the environment. Some examples of technologies that enable AI are robotics, autonomous vehicles, computer vision, ... + info

13:40 - 14:00 (23/05/2018)

Urban Mobility

 Room 3

Changing the rules of Urban Mobility

Urban congestion is a growing problem that will be exacerbated with future population growth. Contrary to the belief that new technologies will eliminate congestion, the growth of TaaS companies is increasing congestion, and will worsen once CAVs spread. Urban congestion will need to be addressed co... + info

15:30 - 16:15 (23/05/2018)

Masterminds

 Main Auditorium

TOP Talk: ¡El Tsunami tecnológico y cómo surfearlo!

Estamos viviendo la mayor revolución económica y social de la historia, gracias a la irrupción de las tecnologías disruptivas como el 3D print, la robótica, la Nano tecnología, Inteligencia Artificial, etc…. En esta sesión repasaremos el impacto de estas tecnologías en las próximas décad... + info

15:30 - 16:15 (23/05/2018)

Pharma & Life Sciences

 Room 2

Pharma & Life Sciences Shapers

Big Pharma and Life Sciences companies are not the only ones that will feel the impact of new technologies transforming R+D and productions systems. They are also game changers for relatively small companies (including startups) because the barriers to entry and the operating costs fall significantl... + info

15:30 - 16:15 (23/05/2018)

Urban Mobility

 Room 3

Urban Mobility Shapers

Cars, once synonymous with freedom and ease of mobility, have become a victim of their own success. Congestions are undermining mobility and forcing cities to re-invent their urban mobility strategy; the digital-age demands a new transportation systems. The problem that confronts transportation ... + info

16:15 - 16:45 (23/05/2018)

Masterminds

 Main Auditorium

Digital Titan: When Antropology meets Technology

An approach to the technological revolution from a different perspective. Reflections on a new society and its impact: designing the "circular economy". ACCESS ONLY WITH PREMIUM VIP PASS... + info

16:45 - 17:15 (23/05/2018)

Masterminds

 Main Auditorium

Digital Titan: Security & Privacy: Compliance vs Experience

There has been a lot of talk and speculation about the huge impact GDPR will have on how business is conducted in a world increasingly dependent on big data and its insights. The overwhelming majority of that talk is centred on the requirements of GDPR and how to achieve compliance to avoid the ser... + info

17:15 - 17:45 (23/05/2018)

Masterminds

 Main Auditorium

Digital Titan: Intelligence enterprise: What is human and what is work in a superhuman future

ACCESS ONLY WITH PREMIUM VIP PASS... + info

10:00 - 11:00 (24/05/2018)

Masterminds

 Main Auditorium

Keynote: FBI Global insights on the online Threat Landscape

The cyber threat landscape is constantly changing and moves at lightning speed. What was comparatively a minor threat 12 years ago, people hacking for fun, for bragging rights, just to prove that they could has now become a topic of daily conversation. The cybersecurity threat has now evolved into... + info

11:00 - 11:30 (24/05/2018)

Masterminds

 Main Auditorium

Digital Titan: One Experience

Value means different things to each type of company: reputation, financial performance, shareholder returns, customer satisfaction and loyalty, social good, balancing budgets, stability and agility, to name a few. Situations also define value: growth, operating efficiency, transformation and deals,... + info

12:00 - 13:00 (24/05/2018)

Banking & Insurance

 Room 1

Banking as a platform. What innovation will lead banking industry

Will banks turn into an open platform ecosystems in where third parties will develop apps to create value for all the platforms stakeholders and participants? How will the future of banks will look like? ACCESS ONLY WITH PREMIUM VIP PASS... + info

12:00 - 13:00 (24/05/2018)

Telco, Media & Entertainment

 Room 2

The Streaming Revolution

Advances in mobile, video, and wireless technologies have ignited an explosion in the growth of streaming services. Viewers are replacing their multichannel subscription service with more streamlined solutions. Content streaming and video on demand are stressing telecommunications infrastructures. ... + info

12:00 - 13:00 (24/05/2018)

Tourism & Hospitality

 Room 3

Flying beyond. Emerging technologies as an opportunity for real personalization

In a marketplace where physical and digital behaviours have converged, companies must transform to meet customer needs anytime, anywhere - ideally to reduce ‘traveller friction’ - to make the journey as seamless as possible. Is the air industry shifting quickly enough to develop more holistic of... + info

13:00 - 13:20 (24/05/2018)

Banking & Insurance

 Room 1

The Metabolic Age of Financial Institutions

Chances for financial Institutions to keep their revenue positioning in the following years are very low. Current cash-flow generation is not good enough to asses and manage our banks health under a market disruption scenario. The right Customer Experience (CX) strategy and approach, leveraged on ot... + info

13:00 - 13:20 (24/05/2018)

Telco, Media & Entertainment

 Room 2

How telecom data is disrupting the mobile advertising industry

Telecom data is already being used by the top global brands - and largest advertising spenders - across the globe. Florian will uncover the secret sauce to how telecoms data can be monetized and how their reach can be maximized while ensuring security, privacy standards, and trust is maintained. AC... + info

13:00 - 13:20 (24/05/2018)

Tourism & Hospitality

 Room 3

The Next Major Disruptor

Today the travel eco system is impenetrable to outside innovators and startups. More people are traveling every day but guests are paying more for rooms than what is being realized by hotels. What is the future of innovation in tourism and hospitality? What role does blockchain play? ACCESS ONLY W... + info

13:20 - 13:40 (24/05/2018)

Banking & Insurance

 Room 1

CaixaBank, leading with AI for best in class banking

CaixaBank, the largest retail bank in Spain is here today with us to share their experience in the transformation of customer experience, leveraging new technologies like Mobile Apps and Artificial intelligence. CaixaBank has been the first Bank in Spain to use IBM Artificial Intelligence technology... + info

13:20 - 13:40 (24/05/2018)

Telco, Media & Entertainment

 Room 2

Telco, Media & Entertainment Success Story

ACCESS ONLY WITH PREMIUM VIP PASS... + info

13:20 - 13:40 (24/05/2018)

Tourism & Hospitality

 Room 3

Travel Marketing in the Age of Assistance

ACCESS ONLY WITH PREMIUM VIP PASS... + info

13:40 - 14:00 (24/05/2018)

Banking & Insurance

 Room 1

Process Improvement as a transformation lever

ACCESS ONLY WITH PREMIUM VIP PASS... + info

13:40 - 14:00 (24/05/2018)

Telco, Media & Entertainment

 Room 2

Digital Media Transformation

ACCESS ONLY WITH PREMIUM VIP PASS... + info

13:40 - 14:00 (24/05/2018)

Tourism & Hospitality

 Room 3

Innovation: a great trip to the future

If Henry Ford have asked his clients what they wanted, they would have said faster horses. Great marketing is to understand deeply the consumer, listen his needs - and then surprise him! The radical changes seen in commercial aviation changed the way we travel. A trip into the past and future of t... + info

15:30 - 16:15 (24/05/2018)

Banking & Insurance

 Room 1

Banking & Insurance Shapers

Traditional powers are chasing customers and Fintech & Insurtech to keep their innovation speed fast enought to satisfy customers demands, like mobility. New players hold key advantages over traditional institutions, such as freedom from historical tech restrictions and the fees associated with bri... + info

15:30 - 16:15 (24/05/2018)

Telco, Media & Entertainment

 Room 2

Telco, Media & Entretainment Shapers

Expanded connectivity, new digital technologies, rising consumer expectations, and shifting cultural habits are transforming telco, media and entertainment business models. There is a battle for customers’ limited time and money. Many companies find themselves struggling to adjust to the ongoing ... + info

15:30 - 16:15 (24/05/2018)

Tourism & Hospitality

 Room 3

Tourism & Hospitality Shapers

Are legacy tourism&hospitality brands still the experts or newcommers are becoming the new norm? Is it possible for the travel&hospitality big brands to remain relevant when they want to be all things to all people? Where volume is everything? Can you have the the same brand connection - given that... + info

16:15 - 17:30 (24/05/2018)

Masterminds

 Main Auditorium

Supersession: Corporate Security, the impact in your profitability

Cyberthreats are increasingly menacing our always-on companies. There are many insider vulnerabilities to beat, from the more fundamental like setting a strategic approach developing the right awareness culture of security amongst the employees, to encrypting critical information or monitoring the i... + info

17:30 - 18:00 (24/05/2018)

Masterminds

 Main Auditorium

Digital Titan: The Abyss is Waving Back…The four paths that human evolution is charging down, and how we choose which one’s right…

As humans we have four evolutionary paths: 1. We embrace nanotechnology and Bionanotechnology… we become more dependent upon machines and slowly move towards integration with the systems (we know we’re looking at 80% integration in the next 20 years at least) 2. We embrace consciousness and so... + info